Since our founding in 1979, BUA has been driven by a commitment to agents and their clients.  As Ohio’s largest full service, wholesale Brokerage General Agency, we serve thousands of insurance professionals across the country.  Our agent resources, case design and underwriting expertise provide you with products and customized client solutions not available anywhere else. Whether you're a longtime BUA broker or about to write your first case, we strive to make brokerage better.

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WHAT IS THE ROLE OF A BROKERAGE GENERAL AGENCY?

In a word (or three): service to agents.

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COVID-19 Life Insurance Underwriting Updates

We have compiled our carrier's updates for your convenience. Please keep in mind these guidelines are temporary and are subject to change.

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BUA provides an expert source of annuity rate comparisons. We also have carefully selected fixed annuity portfolios with your flexibility in mind. To compare, shop and find what is best for your client, trust BUA.

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Available exclusively from BUA, this complementary in-depth analysis providing unbiased reviews of the insurance carriers, products and trends influencing the market right now.

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12-01-2022

10 Questions To Help Pre-Underwrite Your Clients

Advisors constantly tell me that asking their clients about their medical histories are some of the most uncomfortable conversations they have. Many advisors’ customers are close or extended family, life-long friends, or friends of friends, and asking them detailed questions about their medications, surgeries they’ve had, how much alcohol they drink, or if they use tobacco, are all delicate subjects. This is a skill that even doctors spend years trying to perfect. But the most successful advisors that we work with have become experts at explaining to their customers how this information will help to get them the most competitive offer possible. In no particular order, I’ve put together what I consider to be some of the least intrusive and most important questions that will get you the best bang for your buck when pre-underwriting your clients.

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