Business Owner Disability Protection Target Market
Business Owners represent a lucrative market with significant protection needs:
- Small businesses collectively represent 99.7% of all employer firms in the United States
- The 28 million small businesses in the United States pay a vital role in the economic well-being of our country
- Small firms employ more than half of United States workers and are responsible for 44% of total US payroll
- More than half of all United States individuals with more than $3 million in investable assests own a business
Ideal Business Owner Characteristics
Virtually any growing business can benefit from a comprehensive disability income insurance strategy. From sole proprietorships to corporations with dozens of employees, all business owners face serious risks to the stability of their business and financial well-being if they (or a key employee) become too sick or hurt to work without proper protection in place.
- Occupations/ Industries
- Attorneys, accountants, architects, auditors, dentists, engineers, optometrists, pharmacists and technology consultants
- Age 30 to 55
- Businesses with two to 10 owners
- Personal service is key to the continued earning of business income
- Rely on the skills of key employees