Life Insurance Awareness Month takes place each year during the month of September, but the need for financial security never stops.

Any time is the right time to share the importance of life insurance with your clients.  Life Insurance Awareness Month, or LIAM, is an industrywide event coordinated by Life HappensThis year's theme, "Life Insurance... for when life happens," emphasizes the vital role of life insurance in securing the financial futures of our loved ones during life's unpredictable moments.

BUA has compiled some materials to help you join the momentum of LIAM so you can educate your clients and drive more sales.