Reprice of Protective Advantage Choice UL and Protective Lifetime Assurance UL


Protective has a long history of responsible product design and delivering on their promises. With this commitment in mind, Protective is pleased to inform you that effective March 13, 2023, Protective Advantage Choice UL and Protective Lifetime Assurance UL will both be repriced with a slight rate decrease.

The rate decreases help Protective to accommodate the current interest rate environment while continuing to offer this competitive solution. While prices are changing, our commitment to the guaranteed universal life market and meeting clients’ needs remains the same

Transition rules

Clients will receive current (prior to March 13, 2023) product versions, if they:

1. Submit a signed application (includes completing the TeleLife® interview) and illustration, if necessary.

2. Ensure the policy has an effective date of March 12, 2023, or earlier.


Please give us a call at 1.800.792.6795 if you have any questions.