Reprice Alert: Protective® Classic Choice Term


Protective is excited to announce they have lowered their Protective® Classic Choice term prices once again.  Protective believes life insurance products should be easy to understand and easier to recommend, which is why they continue to improve their term product to maximize its value for clients everywhere:

  • Protective's lower prices put us in the top 3 74%1 of the time in monthly premium scenarios and in annual premium scenarios. (Please note, iGo defaults to annual premium quotes. Be sure to change to monthly premium quotes to see Classic Choice term's most competitive rates.)
  • 35- and 40-year term periods make Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • You can quickly submit your next Protective Classic Choice term application through our Vive platform

Transition Rules:

  • For paper business: applications must be signed and received on or before December 4, 2023.
  • For electronic ticket business and direct writers: applications must be signed and received on or before December 18, 2023.
  • Any application in Underwriting on November 20, 2023, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does not have a rate change, but the plan codes are changing so they will follow the above rules.


Please give us a call at 800.792.6795 if you have any questions.