Protective: Classic Choice Term Re-priced Again!


Protective has done it again. Protective is excited to announce they have lowered their Protective® Classic Choice term prices. And with longer term periods, more flexibility and faster technology, Protective is also making short-term business easier and more innovative.

Here’s why you should be excited about this:

  • These lower prices put them in the Top 3 86% of the time in monthly pay scenarios!*
  • 35- and 40-year term periods make them one of only three carriers in the market to have level term coverage for up to 40 years.

Transition Rules:

  1.  For paper business: applications must be signed and received on or before June 20, 2022.
  2. For ticket business and direct writer: applications must be signed and received on or before July 4, 2022.
  3. Any application in Underwriting on June 6, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  4. New York does not have a rate change; however, the plan codes are changing so they will follow the above rules.

Please give us a call at 1-800-792-6795 if you have any questions!

*Standings current as of June 6, 2022