Protective - Classic Choice Term Reprice 1/10/2022


Protective is excited to announce they lowered Protective® Classic Choice term prices once again.  And with longer term periods, more flexibility and faster technology, Protective is also making short-term business easier and more innovative.

Protective believes products should be easy to understand and easier to recommend. That’s why they remove unnecessary features and steps to maximize value for you and your clients.

Here’s why you should be excited about this:

  • Protective's lower prices put them in the Top 3 91% of the time, and in the Top 5 97% of the time for monthly pay scenarios.
  • 35- and 40-year term periods makes Protective one of only three carriers in the market to have level term coverage for .up to 40 years.
  • Protective is available on our Vive platform, which makes submission to commission even faster

Transition Rules:
1. For paper business: applications must be signed and received on or before January 24, 2022.
2. For ticket business and direct writer: applications must be signed and received on or before February 7, 2022.
3. Any application in Underwriting on January 10, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
4. New York does have a rate change and the plan codes are changing so they will follow the above rules.


Please give BUA  a call at 1-800-792-6795 if you have any questions about the reprice!