Lincoln LifeElements Level Term Pricing Update - 01/10/2022
Lincoln LifeElements® Level Term (2019) – 01/10/22 Effective Jan. 10, 2022, Lincoln is announcing pricing updates to Lincoln LifeElements® Level Term (2019) which will improve competitive positioning in key cells. Lincoln LifeElements® Level Term life insurance offers both a traditional paper application process and a streamlined Tele-App process for electronic and paper ticket submissions.
Goals of the reprice include being a “top 3 carrier” in the following non-tobacco, core cells for all term periods:
- Face amounts of $1M+, currently top 3 for nearly all ages
- A large majority of cells ages 40 and above are ranked #1
- For face amounts of $500k - $999k, currently top 3 for almost all ages 55+
- Premium updates include decreases only
For states that are approved at rollout, there is a 30-day transition period which begins on Jan. 10, 2022 and ends on Feb. 9, 2022. During the transition period:
- New applications received and applications currently in underwriting will automatically receive the lowest rates available.
- For policies already issued Lincoln will accept a written request to change to the Lincoln LifeElements® (2019) – 01/10/22 rates.
- For policies already placed Lincoln will not allow rewrites to the Lincoln LifeElements® (2019) – 01/10/22 rates.
- For states approved after rollout the above will automatically apply based on the availability date. Lincoln LifeElements® (2019) is not available in New York.
Please give BUA a call at 1-800-792-6795 if you have any questions about the reprice!