Lincoln - Pricing Update for Both Term Products
11-15-2022
Pricing Update: Lincoln LifeElements® Level Term (2019) – 11/14/22
Effective Nov. 14, 2022, Lincoln is announcing pricing updates to Lincoln LifeElements® Level Term (2019) which will focus on competitive positioning in key cells. Lincoln LifeElements® Level Term life insurance offers both a traditional paper application process and a streamlined Tele-App process for electronic and paper ticket submissions.
Pricing Updates
Goal of the reprice includes being a “top 3 carrier” in the following non-tobacco, core cells for 10, 15, 20-year term durations:
- Face amounts of $2.5M and above for nearly all ages 45+
- Face amounts of $500k - $999k are top 5 for ages 55+
- There will be a mix of premium increases and decreases
Transition Guidelines
For states that are approved at rollout, there is a 30-day transition period which begins on Nov. 14, 2022 and ends on Dec. 14, 2022. During the transition period:
- New applications received and applications currently in underwriting will automatically receive the lowest rates available.
- For policies already issued, Lincoln will accept a written request to change to the Lincoln LifeElements® (2019) – 11/14/22 rates.
- For policies already placed, Lincoln will not allow rewrites to the Lincoln LifeElements® (2019) – 11/14/22 rates.
- For states approved after rollout, the above will automatically apply based on the availability date. Lincoln LifeElements® (2019) is not available in New York.
Pricing Update: Lincoln TermAccel® Level Term (2019) – 11/14/22
Effective Nov. 14, 2022, Lincoln is announcing pricing updates to Lincoln TermAccel®Level Term (2019) which will maintain competitiveness in key cells. Lincoln TermAccel® life insurance offers an entirely electronic, streamlined interview process with fully automated underwriting and no APS requirement.
Pricing Updates
The reprice includes remaining a “top 5 carrier” in the following non-tobacco, core cells for 10, 15, 20-year term durations:
- Face amounts of $500k - $999k for ages 55+
- There will be premium increases only
Transition Guidelines
For states that are approved at rollout, there is a 30-day transition period which begins on Nov. 14, 2022 and ends on Dec. 14, 2022. During the transition period:
- New applications received and applications currently in underwriting will automatically receive the lowest rates available.
- For policies already issued, Lincoln will accept a written request to change to the Lincoln TermAccel® (2019) – 11/14/22 rates.
- For policies already placed, Lincoln will not allow rewrites to the Lincoln TermAccel® (2019) –11/14/22 rates.
- For states approved after rollout, the above will automatically apply based on the avail:ability date. Lincoln TermAccel® (2019) is not available in New York.
Please give us a call at 1-800-792-6795 if you have any questions about the reprice.