John Hancock has Joined the Vive Platform


Vive helps you provide term life insurance in a FAST, EASY and PROFITABLE way. Now there is another ´╗┐solid life insurance carrier to choose from when you're submitting a Vive application!

Vive is happy to announce the addition of John Hancock to the platform. The available term products from John Hancock include:

A distinguishing benefit John Hancock offers is their Vitality program.  John Hancock Vitality is a life insurance solution that can help your clients reach their financial goals and maintain their health by rewarding them for the everyday things they do to live a longer, healthier, better life.

When your clients participate in the Vitality program, they can earn points for everyday healthy choices, like taking a walk, buying fresh produce and driving safely. The more points your customers earn, the greater their rewards. Participating in Vitality is easy and your customer is always in control. Learn more about the program, how it works and rewards.

Examples of rewards

  • Customers can save up to 25% on their premiums for healthy choices1
  • Customers get the tools they need to achieve their goals with a complimentary fitness device or an Apple Watch2 for as little as $25 plus tax, earned by exercising regularly
  • Customers benefit from savings and perks that add up from partners like,®, and REI3

Real customers, real results 

The latest data shows that members are getting significant, long-term value from Vitality.

  • 93% are realizing financial benefits for their everyday healthy activities4
  • ~85% of members who engaged in Vitality their first year stayed engaged year after year5
  • 80% report similar or better overall health year over year6

Please contact our sales team at 1.800.792.6795 if you have any questions or if you need assistance with navigating Vive!


* When the life insured engages with the Vitality PLUS program, they will earn a Vitality Status each year that will determine the total annual premium.
1. Premium savings are in comparison to the same John Hancock life insurance policy without Vitality PLUS. The level of premium savings are cumulative over the life of the policy and will vary based upon underwriting status, issue age, policy type, the terms of the policy and the Vitality Status achieved. Premium savings are only available with Vitality PLUS.
2. Apple Watch program is not available in New York or Puerto Rico. Apple Watches ordered through John Hancock Vitality may not be shipped to addresses in Guam. Once your clients become a Vitality PLUS member and complete the Vitality Health Review (VHR), they can order Apple Watch by electronically signing, at checkout, a Retail Installment Agreement with the Vitality Group, for the retail priceof the watch. After an initial payment of $25 plus tax, over the next two years, monthly out-of-pocket payments are based on the number of Standard Workouts (10,000 to 14,999 steps) and Advanced Workouts (15,000 steps) completed or the applicable Active Calorie or heart rate thresholds. The step counts required for Standard and Advanced Workouts are reduced for members beginning at age 71+. One-time upgrade fees plus taxes apply if your customers choose (GPS + Cellular) versions of Apple Watch, larger watch case sizes, and certain bands and case materials. For more information, please visit Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved.
3. Travel discounts are not available in New York. Travel discounts valid for 3 bookings per program year. For term with Vitality policies with a face amount less than $2,000,000, travel discounts valid for 1 booking per program year. The amount of discount will vary based upon policy type, coverage amount, and the Vitality Member’s Vitality status (Bronze, Silver, Gold, Platinum) and will only apply to the first $1000 of the booking cost. In New York, entertainment, shopping, and travel rewards are not available and are replaced by healthy living and active lifestyle rewards. discounts are not available in New York. REI is not affiliated with the John Hancock Vitality Program. REI does not sponsor, endorse or have any responsibility for this promotion. 
4. Year 1 status attainment of Silver, Gold, or Platinum for active and registered Vitality PLUS members as of year-end 2021. (Perm Plus, Term Plus, excludes DTC).
5. Based on completed policy years for REGISTERED AND ACTIVE VPLUS members who achieved at least gold in their first year and achieved at least Silver in all years. (policies issued 2015-2017).
6. Vitality Health Review data. Based on VHR self-reported data from registered John Hancock Vitality PLUS members with responses in both 2020 and 2021.