Prudential: New Sales of PruLife Universal Protector are Suspended


From time to time, Prudential evaluates their product portfolio and make adjustments to ensure that customers are getting the best value possible. After careful consideration Prudential has decided to suspend sales of UL Protector because of the current interest rate environment. They will continue to monitor the interest rate environment and evaluate future options for the UL Protector product. The following deadlines and rules will be used:

New Business RULES (including Term Conversions)  

  • July 13, 2020 (Application Receipt Date): Applications not received by end of business day on this date will not be honored. Applications received after July 13th will be updated to “UL Unknown” and confirmation of a new product will be required.
  • July 20, 2020 (Quotes no longer available): Presentations of UL Protector will not be available in illustration systems. If a revised presentation is required after the submission deadline, they will need to be requested through the home office sales desk.
  • August 31, 2020 (Placement Date): All money and delivery requirements (in good order) necessary to place the product must be received by end of business day August 31st .

APPLICATION RECEIPT DATE DEFINITION: Formal application with Part 1 completed and in good order must be received by Prudential by end of business day on July 13. If application is generated via the drop ticket process it must be submitted by end of day July 13th .

PRODUCT CHANGE REQUESTS: Requests to change the applied for product to UL Protector will not be honored after July 13th .


Formal applications without ownership arrangements (Preliminary applications, trial application and where a Trust is TBD) that are received by July 13th will need to place by August 31st . Those that do not place by August 31st can switch to another product.


For cases applied for before July 13th that involve a 1035 exchange, we will initiate the 1035 until August 31, 2020. If the exchange is not initiated by this day, the application will be updated to “UL Unknown” 1035 exchanges that cannot place before 8/31 due to delays in the funds being transferred will be allowed to place once the exchange is completed.


For cases that are applied on or before July 13th, but cannot place on or before August 31st, those applications will be switched to “UL Unknown” and can continue with another product offered by Prudential. Confirmation of a new product will be required.

Please give us a call at 1-800-792-6795 if you have questions or need assistance with illustrations or applications.