Protective - Latest Reprice of Protective® Classic Choice Term


Protective is excited to announce they have lowered Protective® Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, Protective is also making short-term business easier and more innovative.

  • These lower prices put Protective in the #1 spot 54%1 of the time for monthly scenarios and 48% for annual premium scenarios. (Please note, iGo defaults to annual premium quotes. Be sure to change to monthly premium quotes to see Classic Choice term's most competitive rates.)
  • 35- and 40-year term periods makes Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • You can quickly submit an application through Vive!

Transition Rules:

  • For paper business: applications must be signed and received on or before January 31, 2023.
  • For electronic ticket business and direct writers: applications must be signed and received on or before February 14, 2023.
  • Any application in Underwriting on January 17, 2023, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • This reprice includes Protective Classic Choice term products sold in New York.

Protective is also pleased to announce that the Waiver of Premium rider and Accidental Death Benefit rider are now available with Protective Classic Choice term in New York.

In addition to these updates, Protective also wants to announce their policy fee for Protective Classic Choice term and Protective Classic Choice term in New York is no longer commissionable, effective January 17, 2023.c

Please give us a call at 1.800.792.6795 if you have any questions about the reprice.