Celebrating Women's History Month
03-11-2024
March is Women's History Month; a time to observe and celebrate contributions of women to events in history and contemporary society. Women represent a substantial market opportunity. They have made significant strides in the workplace over the past few decades, plus their role in managing household finances continues to grow.
However, 51% of women do not currently work with a financial professional, yet 71% of them may be interested in working with one. There is a substantial market opportunity here. As financial professionals, our goal is to not only make sure female clients are properly insured, but also to close the life insurance coverage gap, one policy at a time. To be successful, financial professionals must understand women's unique challenges.
WOMEN FACE UNIQUE FINANCIAL CHALLENGES COMPARED TO MEN
- They live typically longer — Women tend to live 2-3 years longer than men.1
- They earn less — On average, research indicates that women make $.80 for every dollar earned by a male worker.2
- They tend to work more as unpaid laborers at home — Women spend 37% more time than men on household chores and caregiving (almost 40 hours per week).3
To learn more about understanding their needs, click here.
Whether they are business owners, stay-at-home moms, working moms or single philanthropists, make it your mission to ensure your female clients know about the life insurance solutions available to empower their legacy goals. Below we have compiled some tools to help you show commitment to their success. Please give our life sales team a call at 800.792.6795 if you have any questions or are in need of illustrations!