2023 SmartChoice Premier Producer Program


Reliance Matrix (formerly Reliance Standard) works hard to provide high quality coverage, outstanding service and to provide your clients with unbeatable value – the best quality for their benefits dollar.  So when you work hard with Reliance, they want to work hard for you.  This is the principal behind their Premier Producer Program.  All licensed producers appointed with Reliance are eligible to participate their two-part program designed to help you earn more as you write more.

What are the Bonus Levels?

New Business

  You Sell You Earn
Tier 1 7 Coverages 2.5% of new earned premium
Tier 2 15 Coverages 3.5% of new earned premium
Tier 3 25 Coverages 4.0% of new earned premium


Renewal Business

  You Sell You Earn
Tier 1 85-89.99% case persistency 1.50% of earned premium/renewal
Tier 2 90% to 94.99% case persistency 2.25% of earned premium/renewal
Tier 3 95% or more case persistency 3.00% of earned premium/renewal


And the above is paid in addition to your standard Smart Choice commissions!

Life/LTD 15% First Year 10% Renewal
STD/Dental 10% First Year 10% Renewal
Critical Illness 15% First Year 10% Renewal
Accident 15% First Year 10% Renewal


The Rules:

  • Dental/Vision incentive payments for both new business and renewal business are paid at one-third premiums for purposes of payment but are paid at the same rate as all other lines.

  • All lines of coverage must be in-force on January 1st following the production year to be eligible for qualification and payment in the Premier Producer Program.

  • You can qualify under only one tier of the program.

  • Bonus Rates are not cumulative.


Please give us a call at 1.800.792.6795 if you have any questions about the program.


This notice is intended for use by agents and brokers only and is not intended for distribution to the general public.  The availability of the described products, benefits and features my vary by state.  Reliance Standard Life Insurance Company is licensed in all states (except New York), and the District of Columbia, Puerto Rico, the US Virgin Islands and Guam.  In New York, insurance products and services are provided through First Reliance Standard Life Insurance Company, home office: New York, NY.