Protective Has Lowered the Price — Again!


Protective is excited to announce they have lowered their Protective® Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, they are also making short-term business easier and more innovative.

Here’s why you should be excited about this:

  • These lower prices put them in the Top 3 85% of the time, and thanks to their most recent reprice, Protective secured the #1 spot 63% of the time for monthly pay scenarios!*
  • 35- and 40-year term periods make Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • Plus, Protective® Classic Choice is available on Vive - so you can quote and submit your next application quickly and securely!

Transition Rules:

  1. For paper business: applications must be signed and received on or before July 25, 2022.
  2. For ticket business and direct writer: applications must be signed and received on or before August 8, 2022.
  3. Any application in Underwriting on July 11, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  4. New York does not have a rate change; however, the plan codes are changing so they will follow the above rules.

Please give us a call at 1-800-792-6795 if you have any questions or need assistance on your next case.