Transamerica: New Competitive Rates for TrendsetterĀ® Super


Effective October 2, 2021: Transamerica is pleased to announce lower rates for the majority of their Trendsetter Super portfolio.  This puts them in the top 3 ranking for more than 50% of all quoting scenarios.1  

Transition Rules:

  • All new applications submitted on or after October 2, 2021, will reflect new pricing.
  • Applications received on or before October 1, 2021, and issued by November 5, 2021, will automatically receive the better of old or new rates; if issued November 6, 2021, or later, the case will receive the new rate.2


Please give us a call at 1-800-792-6795 if you have any questions.

1 Comparison based on internal data and Compulife, August 16, 2021
2No new application needed during Better Rate period. Applications must be signed, submitted, and received by our home office on or before October 1, 2021. All iGO e-App® applications must be signed and submitted to Transamerica by 11:59PM EST on or before October 1, 2021. All paper applications must be signed and received at our home office by 4:00PM EST on or before October 1, 2021. In-flight cases must be processed by close of business November 5, 2021, to receive the better rate. All cases issued after November 5, 2021, will receive the new rates.