New Lower Rates for Protective Classic Choice Term


Protective Life is committed to remaining competitive in the term marketplace and providing innovative solutions that meet the needs of your clients. That's why they are repricing Protective Classic Choice Term, so you can offer this same great protection at a more affordable price. The new rates will go into effect beginning January 13, 2020.

No matter which way you quote Protective Classic Choice Term — in monthly or annual pay scenarios — Protective lands on top with market‑leading rates:

  • Top three — or better — 80% of the time in annual pay scenarios.*
  • Top three — or better — 91% of the time in monthly pay scenarios.*

Transition Rules:

  • For ticket business and direct writers (not including NY): applications must be signed and received on or before Monday, February 10, 2020 to receive current rates.
  • For paper business: applications must be signed and received on or before Monday, January 27, 2020 to receive current rates.

Any application in underwriting on January 13, 2020 may choose between the old and the new version of the product.

Submit Your Next Protective Application through Vive

* Rankings current as of December 2019. Based on comparison of Protective Classic Choice Term monthly and annual premiums against 23 carriers, at quinquennial ages for three Non-Tobacco underwriting classes at durations of 10, 15, 20, 25 and 30 years.