Protective Classic Choice Term - Lower Rates!


Protective is pleased to announce they have lowered prices across the board on Protective®  Classic Choice term to give your clients the short-term coverage they need at the price they want.  Protective's lower prices now put them in the top three 95% of the time and in the top five 97% of the time!  Plus, Protective is one of only three carriers in the market to ffer level term coverage for up to 40 years.*

With lower prices, longer term options, more flexibility and faster technology, Protective’s making short-term business easier and more innovative than ever.

Transition Rules:

  • For ticket business, applications must be signed and received on or before September 13, 2021.
  • For paper business and direct writer, applications must be signed and received on or before August 30, 2021.
  • Any application in Underwriting on August 16, 2021 may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • NY does not have a rate change but the plan codes are changing so they will follow the above rules.

Please give BUA a call at 1-800-792-6795 if you have any questions about the reprice.

Rankings current as of August 2021. Based on comparison of Protective Classic Choice Term monthly premiums against 23 carriers, at quinquennial ages for three Non-Tobacco underwriting classes at durations of 10, 15, 20, 25 and 30 years.