Reprice Alert: Protective Classic Choice term


Protective is excited to announce they have lowered their Protective® Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, they are also making short-term business easier and more innovative.

  • These lower prices put them in the top 3 75%1 of the time in monthly premium scenarios and 74% of the time in annual premium scenarios. (Please note, iGo defaults to annual premium quotes. Be sure to change to monthly premium quotes to see Classic Choice term's most competitive rates.)
  • 35- and 40-year term periods make Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • You can quickly submit an application for this product through Vive!

Transition Rules:

  • For paper business: applications must be signed and received on or before March 27, 2023.
  • For electronic ticket business and direct writers: applications must be signed and received on or before April 10, 2023.
  • Any application in Underwriting on March 13, 2023, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does not have a rate change, but the plan codes are changing so they will follow the above rules.

Please give our sales team a call at 1.800.792.6795 if you have any questions.