New Pricing Available for Protective Classic Choice Term


Protective is excited to announce a reprice for their Classic Choice Term to have new lower rates in multiple cells. These new rates go into effect today, September 21, 2020.  Protective is committed to keeping Protective Classic Choice term as one of the most competitive term products in the market.  In fact, here’s they stack up against the competition:

  • Top 3 option 96% of the time in monthly pay scenarios*
  • Top 3 option 91% of the time in annual pay scenarios*

And, don’t forget!  They recently added 35- and 40-year term periods, making Protective one of only three carriers to offer term coverage beyond 30 years.

Transition Rules:

  • For ticket business and direct writers: applications must be signed and received on or before Monday, October 19 to receive current rates.
  • For paper business: applications must be signed and received on or before Monday, October 5 to receive current rates.
  • Any application in underwriting on Monday, September 21 may choose between the old and new version of the product but will retain the rates initially quoted unless otherwise requested up until the case has been approved.

Submit your next Protective Classic Choice term application quickly by using Vive!


*Rankings current as of Sept. 21, 2020.  Based on comparison of Protective Classic Choice Term monthly premuim against 23 carriers, at quinquiennial ages for three Non-Tobacco underwriting classes at durations of 10, 15, 20, 25 and 30 years.