Mutual of Omaha: The Cost-of-Care Study Results Are In


Can clients afford to self-fund a long-term care event?

The Mutual of Omaha cost-of-care study is conducted annually in over 300 cities in all fifty states, and the results are in – cost of services continue to rise in every category. In fact, the national average for a private nursing home room is over $100,000 per year.

To help you navigate the conversation about how clients intend to pay for their long-term care, Mutual of Omaha has updated and developed new cost-of-care tools:

  • NEW Cost-of-Care Sales Ideas – Review the Cost-of-Care Overview and Home Health Care Sales Ideas to know how to have powerful conversations with clients, including links to the materials that can be used.
  • Cost-of-Care Calculator – See the current cost of LTC services by state and view what those costs might be five, 10 or 20 years down the road.
  • Cost-of-Care Brochure – Use this brochure to help your clients understand the current cost of LTC services in their state.

Please give us a call at 1-800-792-6795 for assistance on your next Long-Term Care case!