Lincoln LifeElements Level Term Pricing Update - 11/15/21
Effective Nov. 15, 2021, Lincoln is announcing pricing updates to Lincoln LifeElements® Level Term (2019) which will improve competitive positioning in key cells. Lincoln LifeElements® Level Term life insurance offers both a traditional paper application process and a streamlined Tele-App process for electronic and paper ticket submissions.
Goals of the reprice include being a “top 3 carrier” in the following non-tobacco, core cells for all term periods:
- Face amounts of $1M+, currently top 3 for most ages 30+
- A large majority of cells ages 45 and above are ranked #1
- For face amounts of $500k - $999k, currently top 3 for almost all ages 55+
- Premium updates include decreases only
For states that are approved at rollout, there is a 30-day transition period which begins on Nov. 15, 2021 and ends on Dec. 15, 2021. During the transition period:
- New applications received and applications currently in underwriting will automatically receive the lowest rates available.
- For policies already issued Lincoln will accept a written request to change to the Lincoln LifeElements® (2019) – 11/15/21 rates.
- For policies already placed Lincoln will not allow rewrites to the Lincoln LifeElements® (2019) –11/15/21 rates.
- For states approved after rollout the above will automatically apply based on the availability date. Lincoln LifeElements® (2019) is not available in New York.
Please give us a call at 1-800-792-6795 if you have any questions.