Protective - Lower term prices for Classic Choice Term


Protective is excited to announce they have lowered Classic Choice term prices.

Here’s why you should be excited about this:

  • With lower prices, Protective has secured the number 1 spot for monthly premiums 76% of the time and we are in the top 3 92% of the time!
  • 35- and 40-year term periods make Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • Protective's Classic Choice term is available on the Vive platform!

Transition Rules:

1. For paper business, applications must be signed and received on or before March 21, 2022.

2. For ticket business and direct writer, applications must be signed and received on or before April 4, 2022.

3. Any application in Underwriting on March 7, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.

4. NY does not have a rate change and will not follow the above rules.


Please give us a call at 1-800-792-6795 if you have any questions.