Reprice Alert: Protective Classic Choice term


Protective is excited to announce they have lowered their Protective Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, Protective is also making short-term business easier and more innovative.

  • Protective's lower prices put them in the Top 3 90% of the time, and thanks to the most recent reprice, they secured the #1 spot 73% of the time for monthly pay scenarios!* (Please note, iGo defaults to annual premium quotes. Be sure to change to monthly premium quotes to see Classic Choice term's most competitive rates.)
  • 35- and 40-year term periods makes Protective one of only three carriers in the market to have level term coverage for up to 40 years.
  • Protective Classic Choice Term is available to submit through Vive!

Transition Rules:

  • For paper business: applications must be signed and received on or before August 29, 2022.
  • For electronic ticket business and direct writers: applications must be signed and received on or before September 12, 2022.
  • Any application in Underwriting on August 15, 2022, may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does not have a rate change, but the plan codes are changing so they will follow the above rules.


Please give BUA a call at 1-800-792-6795 if you have any questions!