Lincoln: Upcoming Life Product Updates


As the life insurance industry operates in today’s challenging and changing environment, Lincoln continues to proactively manage their business as part of their disciplined approach to financial and risk management. Lincoln's thoughtful business decisions enable them to remain strongly committed to the life insurance business and the markets they participate in, maintain a consistent industry-leadership position, and continuously meet customer and advisor needs. When necessary, Lincoln makes responsible product adjustments to ensure the solutions they bring to market remain viable while providing value to clients. As such, Lincoln is making several Life product updates and enhancements. Please refer to article attached at the bottom for complete details.

Effective May 11, 2020, Lincoln is announcing pricing updates on:

  • Lincoln VULONE (2019), and Lincoln SVULONE (2019). Premiums have increased 16% on average Updates apply for both products. Updates apply across all funding patterns. There were no impacts to Target premiums.
  • Lincoln LifeGuarantee® UL. Premiums have increased 20% on average. Target premiums have increased to be aligned with updated lifetime level premiums


Effective July 1, 2020: Upcoming Fixed and DCA Account Rate Adjustments for IUL and VUL Products

Due to the historically low interest rate environment, Lincoln is making Fixed Account and Dollar Cost Averaging (DCA) Account rate adjustments for certain Indexed Universal Life (IUL) and Variable Universal Life (VUL) products. 

Lincoln VUL Dollar Cost Averaging Fixed Account Enhanced Interest Rate Program -Extension and upcoming rate adjustments

Effective July 1, 2020 Lincoln is pleased to extend the VUL Dollar Cost Averaging Fixed Account Enhanced Interest Rate Program through December 31, 2020, with upcoming rate adjustments effective July 1, 2020. This program includes an enhanced current interest rate to help with short-term returns while the client transfers funds into variable investment options using a 12-month Dollar Cost Averaging (DCA) program. The enhanced program applies to all currently available Lincoln VUL products.


Coming Soon – Lincoln Enhanced Value Rider Available on Lincoln WealthAccumulate® IUL (2019)

Flexibility of three Return of Premium options! Effective June 15, 2020, Lincoln is proud to introduce the new Lincoln Enhanced ValueSM Rider, available on Lincoln WealthAccumulate® IUL (2019). This Rider will replace the current Alternate Cash Surrender Rider, also known as the Exec Rider. The Lincoln Enhanced ValueSM Rider (LEVR) allows business owners to reposition current assets of the company to purchase life insurance, while still being able to maintain the majority of the premiums paid as surrenderable liquid assets.


Coming Soon – Lincoln AssetEdge® VUL (2020) and Lincoln AssetEdge® Exec VUL (2020)

Same death benefit protection offering significant market-driven growth potential. Effective June 15, 2020, subject to SEC, FINRA and state approval, The Lincoln National Life Insurance Company is pleased to announce the newest product in its variable universal life portfolio, Lincoln AssetEdge® VUL (2020). This product and its Business Solutions version, Lincoln AssetEdge® Exec VUL (2020), offer a variety of quality Separate Account investment options across all asset classes along with the opportunity for predictability and reduced volatility through a total of four indexed account options.

Lincoln AssetEdge® VUL (2020) and Lincoln AssetEdge® Exec VUL (2020) provide death benefit protection with maximum upside potential during the accumulation phase with the Lincoln Elite Series of Funds and additional protection during the distribution phase with four indexed accounts. These products will not be made available in New York at this time.