Protective Classic Choice Reprice - May 2, 2022


Protective is excited to announce they have lowered their Protective® Classic Choice term prices once again.  Protective believes products should be easy to understand and easier to recommend. That’s why they remove unnecessary features and steps to maximize value for you and your clients. Here’s why you should be excited about this:

  • The lower prices put Protective in the Top 3 90% of the time in monthly pay scenarios!*
  • 35- and 40-year term periods make Protective one of only three carriers in the market to have level term coverage for up to 40 years.

Transition Rules:

  • For paper business: applications must be signed and received on or before May 16, 2022.
  • For ticket business and direct writer: applications must be signed and received on or before May 30, 2022.
  • Any application in Underwriting on May 2, 2022 may choose the version of the product (old or new) but will retain the rates they are initially quoted unless otherwise requested up until the case has been approved.
  • New York does not have a rate change, however the plan codes are changing so they will follow the above rules.

Submit your next Protective term application through Vive!

Please give us a call at 1-800-792-6795 if you have any questions or need assistance with quoting or applications.


*Standings current as of May 2, 2022