Banner: Accidental Death Marketing Campaign


Since 2017, Legal & General America has been direct marketing accidental death (AD) coverage to inforce policyholders. During these campaigns, select policyholders will receive a direct mail offer to purchase a pre-determined amount of AD coverage on a guaranteed issue basis.

This week, Legal & General America will be launching their next campaign and much like previous direct mail programs, policyholders can enroll in this valuable coverage using a self-fulfilling authorization form, which can easily be completed and returned by mail or accepted online.

Important details

  • Servicing agents and their upline hierarchies will be compensated on accepted offers with a one-time commission on the first year's premium. 
  • Agents and their upline hierarchies must be A&H licensed to receive commissions and their licenses must be in the National Insurance Producer Registry (NIPR). 
  • The Accidental Death policy is guaranteed issue — no additional underwriting required!
  • The mailing will be specific to each customer and will include a personalized coverage amount and pre-calculated premium.

The bottom line
This continues to be a great opportunity for you and your agents to enjoy additional financial compensation — without any additional workload or expense — and for customers to better protect their families’ financial future!


Please give us a call at 1.800.792.6795 should you have any questions about this campaign.