Transamerica Announces New Term Rates

News Image 04-26-2017

New rates for Trendsetter® policies

The Trendsetter® Super and Trendsetter® LB life insurance products will be updated with new premium rates effective May 6, 2017.
Please review the transition rules:

• Applications received through iGO must be signed and submitted by 11:59 p.m. ET May 5 to receive the old (2016) rates. All iGO applications signed and submitted as of May 6 will receive the new rates.

• Paper applications must be signed by May 5 and received by the Home Office in good order with all outstanding requirements by 4:00 p.m. ET on May 17 in order to qualify for the 2016 rates. All paper applications signed May 6 and later will receive the new rates.

• Delivery Period: All policies issued with the 2016 rates and mailed as of May 6 will have a 30-day delivery period. The policy will not be placed in-force until the delivery requirements are received by the Home Office in good order. Policy documents will reflect the change in delivery date for all 2016 plans.

Trendsetter® LB:
State Issued & Mailed Deadline Placed in Force Deadline
CT, DC, DE, FL, ND, SD 6/27/2017 30 Days from Issue/Mail Date
CA No rate change at this time
All other States 8/25/2017 30 Days from Issue/Mail Date

Trendsetter® Super:
State Issued & Mailed Deadline Placed in Force Deadline
CT, DC, DE, FL, ND, NJ 6/27/2017 30 Days from Issue/Mail Date
CA, NY No rate change at this time
All other States 8/25/2017 30 Days from Issue/Mail Date


We know you work hard to serve your clients, and we're committed to working just as hard to ensure you have the financial and insurance tools you need. We look forward to continuing our relationship.

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