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Pru’s Repriced PruLife ROP Term is Now More Competitive!

07-19-2010

Pru’s Repriced PruLife® ROP Term is Now More Competitive!

Starting August 16th, Pru decreases premiums by an average of 8% on its Return of Premium Term

Reasons Why You Should Sell Pru’s ROP Term

PruLife® Return of Premium Term will be repriced to offer improved competitiveness and top-quartile rates in key cells for all level-term periods! Significant rate decreases (up to 19%!), can be found at:

*$250,000 - $1 million face amounts
*20th and 30th year level premium periods
*Top four non-smoker underwriting categories

There will also be a new band at face amounts from $500,000 to $999,999. Be sure to keep an eye on the face amount your clients request – at some band breaks you may be able to offer your clients higher face amounts for lower premiums!

What ROPT Can Offer Your Clients

*Affordable death benefit protection and the ability to build cash value* within the policy

*Guaranteed return of all premiums paid at the end of the selected level premium paying period (provided there are no outstanding loans and the client is alive at the end of the level paying period)

*Flexibility to address life’s changing needs, including valuable living benefits:

~Conversion privileges to a strong suite of permanent products
~Policy loan capability - Automatic Premium Loan feature
~Reduced Paid-Up option
~“Pay Fewest Years” option - premiums are paid by borrowing from the existing cash value at a fixed interest rate of 8%*
~Living Needs BenefitSM Rider1

Plus, recent underwriting improvements will help ensure your clients get our best offer

* Return of premium term does accumulate cash value but often only after many years of policy ownership. Plus, this cash value does not earn interest. Borrowing against cash value reduces both the death benefit and the cash value returned at the end of the level period by the amount of the loan and the loan interest outstanding.

ROP Term’s Appeal

Make sure you tell your clients who have mortgage protection, income replacement, or college funding needs about ROP! In a recent Prudential survey2, mortgage protection (32%), income replacement (26%), and college funding/protection (24%) were the most common underlying needs for recent ROP purchasers when they were considering the product.

Stay tuned - more information coming soon on Pru's repriced
Return of Premium Term...

Reminder: The use of policy cash values to pay for educational expenses cannot be promoted as a sales concept in Nevada.